Music Marketing Project

 For my Music research project, our topic is the genre rock, 4 artists as examples are Linkin Park, Pierce the Veil, Green Day, Motionless in white, etc. We had to come up with our own band name and identity. The band name we decided on is Black Lagoon. It is a band all about reviving classic rock and the band members all met in high school. Black Lagoon was formed after their previous band, White lake, which was an utter failure. For the research we need to find out the target audience for classic rock listeners and how we can sell ourselves out to them to bring in more of an audience, to try and market ourselves we were planning on making a website for a band, reason being that most bands do this tactic in general. This is used to sell merchandise, promote new songs, and give information about the band as a whole. We are also planning on where to film and how we are going to film our music video, a music video is used as a marketing tool, if it reaches the right target audience it can give a big boost to our band name and can potentially promote the band further. The plan for the music video is for it to symbolize starting from nothing and making something of that nothing. We took inspiration from the other rock genre music videos. We took all the things we liked, discarded the bad, and made an original music video.